Millennials on the Move: How transit agencies are reaching out to the under-35 crowd

Millennials, the term for adults between the ages of 18 and 34, are more likely to live in urban areas and use public transit than other age groups. Transit is convenient and cost-effective for millennials, though they have high expectations for the quality of service. The transit industry is looking at ways to market to them, including using smartphone applications and social media, along with traditional television and billboard advertisement. It is necessary for the transit industry to keep millennials engaged in order to increase ridership and plan for the future.

• Record URL:
  http://www.progressiverailroading.com/passenger_rail/article/How-transit-agencies-are-trying-to-attract-millennial-riders--44402
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/4175009
• Authors:
  • Sneider, Julie
• Publication Date: 2015-5

Language

• English

Media Info

• Media Type: Print
• Features: Photos;
• Pagination: pp 14-18, 20-21
• Serial:
  • Progressive Railroading
  • Volume: 58
  • Issue Number: 5
  • Publisher: Trade Press Publishing Corporation
  • ISSN: 0033-0817
  • Serial URL: http://www.progressiverailroading.com

Subject/Index Terms

• TRT Terms: Age groups; Marketing; Outreach; Public transit; Ridership; Urban areas; Young adults
• Subject Areas: Planning and Forecasting; Public Transportation; Railroads; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01577285
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 28 2015 2:47PM