An Exploration of the Market for Traffic Information
Since traffic information is indirectly priced and experiences significant economies-of-scale, it can not be described by the classic demand model normally used to explain most goods. Therefore, this report focuses on the derivation of a demand model that describes the supply and cost mechanisms influencing the market for traffic information. This study includes a discussion of the history of the market, its economies-of-scale, and its potential for future development. In addition, recent developments of value-added resellers, the differences which exist in the marketing of their products, and some factors influencing their success in the market for traffic information will also be discussed. Several suggestions for both the commercial broadcast stations and the public agencies that aim to maximize the total benefits of traffic information are presented.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/10551425
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Corporate Authors:
University of California, Berkeley
California PATH Program, Institute of Transportation Studies
Richmond Field Station, 1357 South 46th Street
Richmond, CA United States 94804-4648California Department of Transportation
Office of Research, P.O. Box 942873
Sacramento, CA United States 94273-0001 -
Authors:
- Chan, Shirley
- Malchow, Matthew
- Kanafani, Adib
- Publication Date: 1997-10
Language
- English
Media Info
- Media Type: Digital/other
- Features: Appendices; Figures; References;
- Pagination: 45p
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Serial:
- PATH Research Report
- Publisher: University of California, Berkeley
- ISSN: 1055-1425
Subject/Index Terms
- TRT Terms: Markets; Mathematical models; Traffic data
- Subject Areas: Data and Information Technology; Highways; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01567244
- Record Type: Publication
- Source Agency: UC Berkeley Transportation Library
- Report/Paper Numbers: UCB-ITS-PRR-97-35
- Files: CALTRANS, TRIS, ATRI
- Created Date: Jun 26 2015 1:37PM