Applying the Theory of Planned Behavior to Understand the Intentions to Use Bike-Sharing for Holiday Cycling

This study explored the behavioral factors underlying tourist intentions to use urban bike-sharing for recreational cycling while on holiday. The analytical framework relied on the Theory of Planned Behavior relating tourist intentions to pro-cycling attitudes, interest in bicycle technology, pro-cycling subjective norms and perceived cycling ease. The case-study focused on the new bike-sharing system in Copenhagen (Denmark) and questioned 655 potential tourists about a hypothetical holiday scenario. Structural equation models revealed: (i) the great interest in using bike-sharing, frequently and for multiple purposes; (ii) the relation between holiday cycling and living in a cycling-friendly country, past cycling experience and habitual mode choice; (iii) the appeal of electric bicycles to tourists with high interest in bicycle technology, low perceived cycling ease and weak pro-cycling norms; (iv) the relation between frequent and multi-purpose cycling intentions and stronger pro-cycling attitudes and norms, and greater perceived likelihood that the holiday partners would cycle.

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• Supplemental Notes:
  • This paper was sponsored by TRB committee ANF20 Bicycle Transportation.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Kaplan, Sigal
  • Manca, Francesco
  • Nielsen, Thomas Alexander Sick
  • Prato, Carlo Giacomo
• Conference:
  • Transportation Research Board 94th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2015-1-11 to 2015-1-15
• Date: 2015

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 16p
• Monograph Title: TRB 94th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Bicycling; Case studies; Market surveys; Mode choice; Recreation; Tourism; Tourists; Travel behavior; Vacations; Vehicle sharing
• Geographic Terms: Copenhagen (Denmark)
• Subject Areas: Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01552310
• Record Type: Publication
• Report/Paper Numbers: 15-0936
• Files: PRP, TRIS, TRB, ATRI
• Created Date: Feb 2 2015 10:24AM