Rewarding for Avoiding the Peak Period in Rotterdam

To keep the harbour accessible the peak avoidance project Rotterdam stimulated car drivers, who were frequently using the A15, to reduce their peak trips in return for a monetary reward and new information services. The project was unique in several aspects, namely the long duration of more than three years, the use of smartphones and a fee for the number of peak avoidances and not, as with other projects, on the a number of participants. A monitoring system was developed to measure the daily travel behaviour of each individual participant. Different types of data were collected: intentions, GPS data sent by the smartphone and camera detection. Web-based surveys also provided insights into personal characteristics and satisfaction ratings. In total more than 800,000 peak avoidances were made by approximately two thousand participants. In the morning peak hours 54% of the trips were converted to non-peak trips. A lot of alternatives were used for the first time, so participants became more aware of other travel options. For participants the project was the beginning of a long-term change. More than half of the participants said they maintain their peak avoidances without a monetary reward.

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• Supplemental Notes:
  • This paper was sponsored by TRB committee ABE25 Congestion Pricing. Alternate title: Reward for Avoiding Peak Period in Rotterdam, Netherlands.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Palm, Henri
  • van der Meulen, Marcel
• Conference:
  • Transportation Research Board 93rd Annual Meeting
  • Location: Washington DC
  • Date: 2014-1-12 to 2014-1-16
• Date: 2014

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; Maps; Photos; References; Tables;
• Pagination: 12p
• Monograph Title: TRB 93rd Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Automobile drivers; Congestion management systems; Incentives; Peak hour traffic; Peak periods; Traffic mitigation; Travel behavior
• Geographic Terms: Rotterdam (Netherlands)
• Subject Areas: Highways; Operations and Traffic Management; I73: Traffic Control;

Filing Info

• Accession Number: 01506673
• Record Type: Publication
• Report/Paper Numbers: 14-0675
• Files: PRP, TRIS, TRB, ATRI
• Created Date: Feb 7 2014 10:13AM