What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach

Based on a case study involving passengers from Lufthansa, Croatia Airlines and Germanwings, the authors examine the determinants of passenger loyalty among users of traditional full-service airlines and of low-cost carriers. In particular, using formative modeling the study analyzes the effects of service quality and price on carrier choice and loyalty.

Language

  • English

Media Info

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Filing Info

  • Accession Number: 01340532
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 19 2011 9:00AM