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Title:

FREQUENT FLYER PROGRAMS: MARKETING BONANZA OR ANTI-COMPETITIVE TOOL?

Accession Number:

00490028

Record Type:

Component

Availability:

Available from Northwestern University Transportation Library through interlibrary loan or document delivery

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Order URL: http://worldcat.org/issn/10461469

Abstract:

This paper analyzes frequent flyer programs from four viewpoints: the airline, the air traveller, the employer paying for the air traveller's ticket, and from the viewpoint of public policy. The paper discusses why frequent flyer programs are not the same as quantity discounts, and how they in fact may have anti-competitive effects detrimental to the consumer.

Authors:

Tretheway, M W

Pagination:

p. 195-201

Publication Date:

1989

Serial:

Journal of the Transportation Research Forum

Volume: 30
Issue Number: 1
Publisher: Transportation Research Forum
ISSN: 1046-1469
Serial URL: http://www.trforum.org/

Features:

References

Subject Areas:

Aviation; Highways; Policy; Society

Files:

TRIS

Created Date:

Dec 31 1989 12:00AM

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