Using a TOWS Matrix in the Achievability-Effectiveness Analysis for Scooter Commuters Interchange to Public Transportation in Kaohsiung

The authors of this article describe local transportation strategies to lure motor scooter commuters in Kaohsiung (Taiwan) to public transportation. The authors note that the proliferation of motor scooters poses serious road safety problems as well as parking obstructions. The Kaohsiung government has provided new alternatives: new metro transit, a renovated city bus system, and encouraging cycling and walking, but massive scooter use has continued. The authors utilize a combination of the TOWS (threats, opportunities, weaknesses, and strengths) matrix and the achievability-effectiveness analysis as an analytical framework to identify a feasible local transportation strategy mix. They conclude that the Kaohsiung findings suggest a number of feasible collective local transportation strategies, including providing fare incentives, improving mode links, broadening information access, and making the motorcycling environment less friendly.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1588960
• Authors:
  • Chang, Yu Hern
  • Wu, Kitty K
• Publication Date: 2010-6

Language

• English

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 39-47
• Serial:
  • Transportation Journal
  • Volume: 49
  • Issue Number: 3
  • Publisher: American Society of Transportation and Logistics
  • ISSN: 0041-1612
  • Serial URL: https://scholarlypublishingcollective.org/psup/transportation-journal

Subject/Index Terms

• TRT Terms: Customer service; Mode choice; Scooters; Travel demand management; Urban transportation policy
• Geographic Terms: Kaohsiung (Taiwan)
• Subject Areas: Operations and Traffic Management; Public Transportation;

Filing Info

• Accession Number: 01219966
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Oct 26 2010 9:53AM