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Title:

Global Warming's Six Americas 2009: An Audience Segmentation Analysis
Cover of Global Warming's Six Americas 2009: An Audience Segmentation Analysis

Accession Number:

01129605

Record Type:

Monograph

Abstract:

This report discusses six different categories of audience reaction to the possibility and existence of climate change. The audience types are labeled as: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. The audience types were surveyed as to their climate change beliefs, risk perception, values, attitudes, policy preferences, motivations, and barriers to action. Each audience, and their reaction to climate change, is described in the report. Attitudes, behavior, and demographics of each group are also presented, as are the results of the survey on all variables for which information was obtained.

Language:

English

Corporate Authors:

George Mason University

Center for Climate Change Communication
Fairfax, VA 22030 USA

Yale University

School of Forestry and Environmental Studies
Yale Project on Climate Change
New Haven, CT USA

Authors:

Maibach, Edward
Roser-Renouf, Connie
Leiserowitz, Anthony

Pagination:

140p

Publication Date:

2009-5-20

Media Type:

Web

Features:

Appendices (2) ; Figures (36) ; Tables (28)

Uncontrolled Terms:

Subject Areas:

Environment; Highways; Society; I15: Environment

Files:

TRIS

Created Date:

May 27 2009 11:41AM