Evaluating the Effectiveness of TDM and Public Awareness Programs for the US 101 Highway Reconstruction Project in San Luis Obispo, California

The authors evaluate the effectiveness of a transportation demand management (TDM) and public awareness campaign (PAC) utilized in California during a major highway reconstruction project. Some of the PAC measures included: a web site and telephone service, on-site staffing to initiate and coordinate communication, print and electronic materials, and media relations. The most effective method was found to be the PAC's solicitation of the media, as the media cited the PAC as their primary source of information. The TDM measures included: an increase in transit service, discount on monthly transit fares, financial incentives to carpoolers, and a construction of a new Park and Ride lot. The TDM program was found to be both cost-effective and successful at reducing vehicle trips on the highway.

Authors:
- Valk, Peter
- Schreffler, Eric N
Publication Date: 2005

Language

English

Media Info

Media Type: Print
Features: Maps; Tables;
Pagination: pp 10-13
Serial:
- TDM Review
- Volume: 13
- Issue Number: 2
- Publisher: Association for Commuter Transportation

Subject/Index Terms

TRT Terms: Carpools; Commuters; Cost effectiveness; Discount fares; Highways; Incentives; Marketing; Mass media; Measures of effectiveness; Park and ride; Performance measurement; Public information programs; Public transit; Reconstruction; Ridership; Road construction; Travel behavior; Travel costs; Travel demand management; Traveler information and communication systems; Travelers
Identifier Terms: California Department of Transportation
Geographic Terms: San Luis Obispo (California)
Subject Areas: Data and Information Technology; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

Accession Number: 01022813
Record Type: Publication
Files: TRIS
Created Date: Apr 17 2006 4:53PM