MARKETING A ROUTE TO SUCCESS

Central Trains is a major train operator that provides 750,000 journeys a week on 1,200 trains a day between 240 stations across its network for three million passengers a year. This article looks at how Central Trains has evolved, since privatization, from a provider of urban and inter-urban rail services in and around conurbations of the west and east Midlands to a 'sub-inter-city' network of express routes linking the principal towns and cities of northwest and central England, South Wales and East Anglia. Also examined is the system's marketing strategy.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/49957551
• Corporate Authors:

  Cambridge Publishers Ltd.

  275 Newmarket Road
  Canbridge CB5 8JE,   United Kingdom 
• Authors:
  • Watkin, D
• Publication Date: 2004-10

Language

• English

Media Info

• Pagination: p. 22-23
• Serial:
  • Rail Professional
  • Issue Number: 91
  • Publisher: Cambridge Publishers Limited
  • ISSN: 1476-2196
  • Serial URL: http://www.cpl.biz/ourwork/general/rp.htm

Subject/Index Terms

• TRT Terms: Level of service; Marketing; Passenger transportation; Privatization; Railroads
• Geographic Terms: United Kingdom
• Subject Areas: Operations and Traffic Management; Passenger Transportation; Railroads;

Filing Info

• Accession Number: 00981706
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 3 2004 12:00AM