TDM MARKETING THAT PRODUCES QUANTIFIABLE RESULTS

South Florida Commuter Services (Commuter Services) is a program of the Florida Department of Transportation. The program provides regional commuter assistance services to two FDOT Districts. The article looks at the different programs offered by Commuter Services, and how to market each program while keeping the main goal in mind - getting cars off the road.

• Corporate Authors:

  Association for Commuter Transportation

  1518 K Street, NW, Suite 503
  Washington, DC  United States  20005
• Authors:
  • Burr, D A
• Publication Date: 1999-10

Language

• English

Media Info

• Pagination: 3 p.
• Serial:
  • TDM Review
  • Volume: 7
  • Issue Number: 4
  • Publisher: Association for Commuter Transportation

Subject/Index Terms

• TRT Terms: Commuter service; Commuters; Congestion management systems; Demand responsive transportation; Marketing
• Subject Areas: Passenger Transportation; Public Transportation; Society;

Filing Info

• Accession Number: 00784380
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 23 2000 12:00AM