THE EFFECT OF YIELD MANAGEMENT ON RAILROADS

Although on-time delivery is critical in today's competitive marketplace, railroads are not usually able to provide consistently reliable freight service. Railroads attempt to offer a low-price product by minimizing their costs and maximizing their asset utilization; strategies which do not support on-time performance. This paper explores the use of yield management to segment the railroad market into high-priority, premium priced freight or low-priority, low priced freight. Through market segmentation, railroads can move from pure cost-minimization to a more service focused strategy. Using yield management to smooth demand will decrease the need for excess capacity (reduce costs) and at the same time improve service.

Language

  • English

Media Info

  • Pagination: p. 47-55
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00730882
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 3 1997 12:00AM