CHANGING RISK PERCEPTIONS: THE ROLE OF THE MASS MEDIA

This paper considers whether a programme designed to influence individual driver behaviour could be adapted for mass media use. series of experiments were carried out using televised scenes whi contained varying degrees of blameworthiness and severity. A con experiment was carried out using a questionnaire that required judgement of a number of driver perceptions and intentions. In subsequent experiments subjects were shown a video before they a) answered the questions, b) imagined they were involved in the sce before answering the questions, c) answered the questions after a delay or d) assessed the severity of blameworthinness, effectiven and realism of the video. The videos were found to be effective modifying responses, particularly when the driver felt involved. Realism was also found to be important. For the covering abstract IRRD 873938.

• Corporate Authors:

  TRL

  Crowthorne House, Nine Mile Ride
  Wokingham, Berkshire  United Kingdom  RG40 3GA
• Authors:
  • McKenna, F P
  • MYERS, L B
• Conference:
  • BEHAVIOURAL RESEARCH IN ROAD SAFETY V. PROCEEDINGS OF A SEMINAR NOTTINGHAM UNIVERSITY 6-7 SEPTEMBER 1994
• Publication Date: 1995

Language

• English

Media Info

• Features: References;
• Pagination: p. 23-34
• Serial:
  • Issue Number: PA 30

Subject/Index Terms

• TRT Terms: Behavior; Conferences; Decision making; Driver training; Drivers; Interviewing; Recording; Television
• Uncontrolled Terms: Modifications
• ITRD Terms: 9001: Behaviour; 8525: Conference; 2248: Decision process; 1772: Driver; 1571: Driver training; 9147: Interview; 9048: Modification; 6969: Recording; 6949: Television
• Subject Areas: Data and Information Technology; Safety and Human Factors;

Filing Info

• Accession Number: 00715865
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD,
• Created Date: Jan 31 2003 12:00AM