DESIGN AND ANALYSIS OF SIMULATED CHOICE OR ALLOCATION EXPERIMENTS IN TRAVEL CHOICE MODELING

A new approach for modeling traveler trade-offs and choices is proposed, described, and illustrated. Based on research in psychology, marketing, and economics, a method for developing discrete choice models from controlled laboratory simulation experiments is developed and presented. The method borrows statistical theory from discrete choice theory in econometrics and from the design of statistical experiments to marry work in trade-off analysis with choice analysis. The method is illustrated by means of several travel-choice-related examples that involve choice of mode and destination. Recent evidence of validity in forecasting the actual behavior of real markets is reviewed in support of the approach.

Media Info

  • Media Type: Print
  • Features: References;
  • Pagination: pp 11-17
  • Monograph Title: Attitudes, perceptions, and constraints on travel
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00373374
  • Record Type: Publication
  • ISBN: 0309035023
  • Files: TRIS, TRB, ATRI
  • Created Date: Jun 30 1983 12:00AM