DESIGN AND ANALYSIS OF SIMULATED CHOICE OR ALLOCATION EXPERIMENTS IN TRAVEL CHOICE MODELING
A new approach for modeling traveler trade-offs and choices is proposed, described, and illustrated. Based on research in psychology, marketing, and economics, a method for developing discrete choice models from controlled laboratory simulation experiments is developed and presented. The method borrows statistical theory from discrete choice theory in econometrics and from the design of statistical experiments to marry work in trade-off analysis with choice analysis. The method is illustrated by means of several travel-choice-related examples that involve choice of mode and destination. Recent evidence of validity in forecasting the actual behavior of real markets is reviewed in support of the approach.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/0309035023
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Supplemental Notes:
- Publication of this paper sponsored by Committee on Traveler Behavior and Values. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
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Authors:
- Louviere, Jordan J
- Hensher, David A
- Publication Date: 1982
Media Info
- Media Type: Print
- Features: References;
- Pagination: pp 11-17
- Monograph Title: Attitudes, perceptions, and constraints on travel
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Serial:
- Transportation Research Record
- Issue Number: 890
- Publisher: Transportation Research Board
- ISSN: 0361-1981
Subject/Index Terms
- TRT Terms: Alternatives analysis; Analysis; Marketing; Mode choice; Psychological aspects; Statistical analysis; Validation
- Old TRIS Terms: Analytical method
- Subject Areas: Data and Information Technology; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;
Filing Info
- Accession Number: 00373374
- Record Type: Publication
- ISBN: 0309035023
- Files: TRIS, TRB, ATRI
- Created Date: Jun 30 1983 12:00AM