Optimal Ordering Policy of Competitive Retailers with Different Risk Preferences

The study investigates the optimal ordering policies of two competitive retailers, one is risk-neutral, another is loss-averse. Because of different scale and credit, Risk-neutral retailers aim for maximum expected profit, while loss-averse retailers targets maximum expected utility. The authors establish the optimal ordering policies model for the two kinds of retailers whose demand is random and alternative, And proved the existence and uniqueness of the optimal order quantity. Then they carry on the mathematical experimentation with the uniform distribution function, The analysis revealed that when the degree of retailers’ lose-averse coefficient increases, their optimal volume of ordering is reducing, while the corresponding risk-neutral competitor’s optimal volume of ordering is increasing. But their total volume of ordering is reducing, The scope is becoming slower; when the risk-neutral retailers’ wholesale price is falling, their optimal volume of ordering is increasing, while the corresponding the lose-aversion’s optimal volume of ordering is just the opposite. But their total volume of ordering is increasing, The growth is becoming slower too.

• Record URL:
  https://doi.org/10.1061/9780784479384.104
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780784479384
• Supplemental Notes:
  • © 2015 American Society of Civil Engineers.
• Corporate Authors:

  American Society of Civil Engineers

  1801 Alexander Bell Drive
  Reston, VA  United States  20191-4400
• Authors:
  • He, Jian
  • Guan, Zhenzhong
  • Li, Yadong
• Conference:
  • Fifth International Conference on Transportation Engineering
  • Location: Dalian , China
  • Date: 2015-9-26 to 2015-9-27
• Publication Date: 2015-9

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 810-824
• Monograph Title: ICTE 2015

Subject/Index Terms

• TRT Terms: Competition; Demand; Logistics; Retail trade; Risk
• Uncontrolled Terms: Loss aversion; Ordering
• Subject Areas: Economics; Freight Transportation; Planning and Forecasting; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01577766
• Record Type: Publication
• ISBN: 9780784479384
• Files: TRIS, ASCE
• Created Date: Oct 1 2015 9:22AM