Exploring Activity and Destination Choice Behavior in Social Networking Data
The objective of this research is to present a data exploration of social network based opinion dynamics in choice set generation in the context of activity and travel choice behavior, especially in the context of destination choice. Using data from an online location-based social network, the aim is to explore the spatiality of destinations in the context of social networks and what the social network influence on travelers’ destination choice is. Analysis results show that social relationships play a role in travelers’ destination choices and that distance plays a strong role in social networks as in location choice. Based on observed possible correlation between traveler’s travel behavior and the influence from their friends, two models, N-check-ins (number of check-ins) model and N-locations (number of destinations) model are created. The result shows that the number of friends significantly influences traveler’s travel behavior.
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Supplemental Notes:
- This paper was sponsored by TRB committee ADB10 Traveler Behavior and Values.
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Corporate Authors:
500 Fifth Street, NW
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Authors:
- Chen, Ying
- Frei, Andreas
- Mahmassani, Hani S
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Conference:
- Transportation Research Board 94th Annual Meeting
- Location: Washington DC, United States
- Date: 2015-1-11 to 2015-1-15
- Date: 2015
Language
- English
Media Info
- Media Type: Digital/other
- Features: Figures; Maps; References; Tables;
- Pagination: 18p
- Monograph Title: TRB 94th Annual Meeting Compendium of Papers
Subject/Index Terms
- TRT Terms: Activity choices; Computer online services; Social factors; Social impacts; Travel behavior
- Candidate Terms: Social networking
- Uncontrolled Terms: Destinations
- Subject Areas: Data and Information Technology; Planning and Forecasting; Transportation (General); I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01559847
- Record Type: Publication
- Report/Paper Numbers: 15-5808
- Files: TRIS, TRB, ATRI
- Created Date: Apr 3 2015 4:39PM