Assessment of Financial Viability for an Intelligent Mobility System
The European Union (EU)-funded project i-Tour addresses Safety, Efficiency, Environmental Sustainability in personal mobility by providing intelligent multi-modal mobility services, considering user preferences and real-time information on road, weather, public transport, network condition. Alternative business models, and go-to-market strategies are discussed: (1) To market the complete solutions, or (2) To market server access and interfaces configuration. These two approaches are deployed via two business strategies: (a) A new company or (b) Intermediation of a strong partner. Financial simulations are applied to reasonable compositions of the above hypotheses, with break-even attained when population of reached areas tops 50 million, involving 20 to 30 Urban Zones.
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Supplemental Notes:
- Abstract reprinted with permission from Intelligent Transportation Society of America.
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Corporate Authors:
1100 17th Street, NW, 12th Floor
Washington, DC United States 20036 -
Authors:
- d’Alessandro, Cristina
- Trucco, Pier Carlo
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Conference:
- 19th ITS World Congress
- Location: Vienna , Austria
- Date: 2012-10-22 to 2012-10-26
- Publication Date: 2012
Language
- English
Media Info
- Media Type: Digital/other
- Features: CD-ROM; Figures; References;
- Pagination: 5p
- Monograph Title: 19th ITS World Congress, Vienna, Austria, 22 to 26 October 2012
Subject/Index Terms
- TRT Terms: Environmental protection; Intelligent transportation systems; Mobility; Multimodal transportation; Real time information; Sustainable development; Traveler information and communication systems
- Identifier Terms: European Union
- Subject Areas: Data and Information Technology; Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01494164
- Record Type: Publication
- Files: TRIS
- Created Date: Sep 24 2013 9:15AM