Some Lessons in Stated Choice Survey Design

This paper discusses how a growing majority of discrete choice studies are now based on data collected through stated preference (SP) surveys, primarily in the form of stated choice (SC) questionnaires. The state-of-the-art in this area has evolved dramatically over recent years. At the same time however, the state-of-practice has stagnated. The growing emphasis on theoretical developments, primarily to do with efficiency, has meant that a number of fundamental issues are often no longer talked about. In the present paper, the authors look in detail at the entire process going from initial survey planning to actual data collection, and will discuss, often with examples, a number of common but avoidable mistakes, and provide some guidance for good practice.

Language

  • English

Media Info

  • Media Type: Web
  • Features: Figures; Maps; Photos; References;
  • Pagination: 29p
  • Monograph Title: European Transport Conference, 2009 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01344926
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 20 2011 7:24AM