Consumer attitudes toward in-flight shopping
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Order URL: http://worldcat.org/oclc/31005945
This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.
Abstract reprinted with permission from Elsevier.
Liou, James J H
National Taipei University of Technology
Journal of Air Transport Management
Bibliography; Figures (1) ; Tables (3)
Aviation; Planning and Forecasting; Safety and Human Factors; Society
May 19 2011 9:00AM
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